The high season in the hotel industry may sound like good news, but the truth is that they are also dates to test your practices, regulations, and, most importantly, to meet the hotel demand.
Undoubtedly, this is a very important issue since if it is not handled correctly, the hotel could become saturated. On the contrary, some rooms will be left empty, which will cause discontent in the guests.
This does not happen to you; today, we will share some tips of Graham Shear to manage the hotel demand in high season.
1. Measure hotel reservations:
Without a doubt, this is the best way to handle hotel demand. Knowing how the reservations of a tourist company are going is a practice that will never cause problems of overcrowding or empty rooms.
By paying attention to these metrics, decisions can also be made based on demand, making packages according to the season or promotions that encourage the arrival of short-term travelers in busy seasons.
To manage and control this issue and handle the cancellation processes, the idea is that you use a hotel management tool that has this function in an automated way.
2. Avoid overbooking as a strategy:
Some managers approve of overbooking as a good measure, as they say, it counteracts the cancellation rate of other guests.
However, this is not recommended, since if all your clients arrive, the lack of space will leave them a bad experience and will affect the hotel’s reputation.
One way to manage this issue is by evaluating the hotel’s processes, making sure that reservations cannot be canceled on short notice or a penalty for doing so.
3. Establish a minimum and maximum length of stay:
In periods of low demand, a minimum duration policy can be applied, and in peak seasons, the opposite can be used, that is, a maximum period of stay.
With these methods, the hotels’ income and occupancy are increased since you will be able to fill the hotel more when there are usually not many travelers, and the rotation of the rooms will be greater in the months with greater demand.
To generate this strategy, lean on the construction of packages and promotions.
4. Evaluate historical data of the hotel and the hospitality industry:
A great way to manage the demand for high season hotels is to know when the high seasons are.
Thus, it is necessary to review data from past years and months and use the information to make decisions that positively impact the hotel’s results.
These were four tips that will help you manage the hotel demand that reaches your tourism company in the best way.
If you want to know more about this and other related topics, you can get help from Graham shear, who will surely solve your issue in a better way.