Importance and Advantages of Having a Business Card




Unlike popular belief, business cards are not dead. They are still an important part of professional networking and marketing.

If you are into a card printing business, business cards can be a profitable idea to make money online. Additionally using Business Card Design software, you can enable customers to create their own business cards.

That will help you stay competitive and attract more customers to your online store.

In this post, we will discuss some reasons why your end customers still buy business cards, and how you can get started with the process of selling business cards online.

Reasons Why Your End Customers Still Buy Business Cards

Below are a few advantages of business cards for your end customers. This will help you understand why selling business cards online is still a profitable business idea.

  • Affordable Way to Market Business

Whether a company is big or small, they need to keep up with their marketing game to reach more customers, educate or connect with them. Marketing campaigns require businesses to have a budget but for small businesses, it can be an issue.

Business cards are an affordable way to promote business. Printing business cards in bulk is a cost-effective marketing option. Compare the cost of 1000 business cards to pending an average of $10000 per month for paid ads!

If they partner with reliable printing businesses like yours, they can get quality cards at affordable rates. If they are satisfied, they are likely to recommend your business to others.

  • Business Cards Are Versatile and Convenient

In one tiny piece of paper, companies can share every necessary information they want. Businesses can put their logo, company name, tagline, mission, website URL, social media platform details, and so on. Most business cards do not just offer company details, but they also include other things like products and services offered.

Another benefit of having business cards is that they are convenient. Containing every necessary information, they are small in size and thus fit in pockets or wallets. Business owners can carry them anywhere, maybe events, meetups, exhibitions, etc., and hand them to potential clients.

  • Help Create a Great First Impression

First impressions matter. The first impression is the last impression and that stands, and it stands true especially with business interactions. It is important to create a positive first impression and a business card helps to do so.

A well-designed card of the right shape, with great color combinations, right typography, and good graphical representation can help businesses make a successful first impression. They help establish credibility and trustworthiness.

These were some of the reasons why your end customers look for purchasing business cards. If you already have a printing business, you generate more revenue by including business cards in your product offerings. Suppose you have a B2C business of greeting cards then you can also cater to another segment of customers. Selling business cards will help reach more businesses.

If you are considering starting a card business from scratch, these products have the potential to make your business profitable. However, selling business cards online requires you to have a fool-proof strategy.

You need to have a business plan that includes all crucial details like what will be the design of the cards? What would be the material of the cards? How will you find suppliers? Etc.

The next section of the post covers all the information you need to sell business cards online. 

How to Successfully Sell Business Cards & Make Money

If you are considering selling business cards, the first step is to define your target market. Deciding to whom you want to sell cards to will help you create designs relevant to your target audience.

One of the easiest ways to find a target market is to analyze your existing customer base. Ask questions like what is their age? What are their interests? etc. You can also analyze your competitors to get an idea about whom they are selling to.

Once you know your target market, focus on the designs of business cards. They are an important factor that contributes to your businesses’ success. Analyze the market to know what is trending.

Following are some business card trends that will inspire you:

→ Minimalist Designs: The aim of business cards is to convey all the necessary information in one go. Therefore, when creating designs for business cards aim to have a minimalist approach. Consider creating simple cards designs that are engaging and impactful.

→ Eco-friendly Cards: There is an increase in customer demand for products that are eco-friendly and sustainable. Eco-friendly cards are a good way to cater to conscious customers who demand recycled materials.

→ Bold Typefaces: Earlier businesses believed that having big typefaces makes them appear too unconventional and bold. However, the latest trend in card designs is big and bold typefaces with a single color in the background. It helps draw attention immediately.

→ QR Codes: Another trend in business cards is QR codes. A lot of business cards just have a company name along with a QR code. End-user gets all the information like website, social media page, landing page, etc.

→ Plantable Business Cards: Yes! Along with customers, businesses too are becoming environmentally conscious. And therefore, this trend of having a business card that is plantable. In this type of business card, the material is textured recycled paper with different seeds embedded.

Irrespective of the type of card you choose, customization is one way to add more value to your products. By integrating a Business Card Design software, you can enable customers to add a personal touch to their cards.

Your end customers can upload their company logo, add a tagline, change the color of the card, etc., all using the software. This will help you cater to the unique preferences of each shopper and streamline the process of creating. Every shopper has their unique requirements, and the software will ease catering to each customer’s requirements.

So, What Is Your Plan?

Whether you are starting a new business or enhancing your existing one, creating business cards is a good way to make money online. For your end customers, business cards help in creating a positive first impression. Therefore, when creating business cards, pay special attention to the design of the card. To give them an exceptional shopper experience, you can consider having a Business Card Design Software. 

About the author, Declan Yin

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