As the metaverse takes centre stage and the boundaries between the real and virtual worlds appear to be shrinking, the Printemps.com website enters Web3 and unveils a new virtual experience.
THE VIRTUAL STORE – LET’S GET PHYGITAL !
Designed as an in-between space halfway between the physical and digital worlds, Printemps.com invites Internet users to discover its very first immersive store. From the comfort of your home, you can push open the doors of the virtual department store and plunge into the heart of an imaginary, fantasy Printemps, where nature has reclaimed its rights and the products have been modelled in three dimensions. Handbags float in a cherry blossom tree, jewellery appears to be perched on daisies, and trainers sit in an extraordinary niche. Like in a video game, you’ll be able to wander through this enchanted virtual store at will and shop the best sellers and exclusive products presented there.
To access the virtual store : https://web3.printemps.com/en/home
To upload the images of the virtual store : https://we.tl/t-Sa0cfvWAob
BUY A PRODUCT, WIN A FREE NFT
And to make the experience even more memorable, Printemps.com will offer anyone purchasing a product from the immersive store the chance to enter a prize draw to win NFTs (non-fungible tokens) created in collaboration with the artist Romain Froquet. In total, no fewer than 30 NFTs, exclusive digital works, will be offered to 30 lucky customers via the Arianee NFT platform.
BRINGING THINGS FULL CIRCLE
Possession of this NFT will also allow one of its 30 holders to receive the original painting by the artist Romain Froquet, exhibited in the atrium of Printemps Haussmann during the campaign. Thereby reintroducing the notions of rarity and uniqueness from the physical artistic world to the digital world.
ABOUT THE PRINTEMPS GROUP
Founded in 1865 by Jules Jaluzot, the Printemps Group is a French leader in fashion, luxury, and beauty, with 20 department stores operated in France. The Group is also present in lifestyle with 9 Citadium stores and has become a key player in e-commerce with Place des Tendances, a fashion and beauty estore acquired in 2013, and Made in Design, Europe’s leading online store for designer furniture, lighting, and decoration, acquired in 2019. With more than 3,500 brands and a total area of 180,000 m², the Group employs 3,000 people driven by a unique passion for service.