The ICO initial coin offering is a form of capital-raising process in the digital currency and blockchain setting. The ICO can be used as an initial public offering (IPO) that utilizes virtual currencies. Even so, that’s not the most reliable approximation, since there are some major variations in the two fundraising events. Startups mostly use ICO to collect money. The biggest benefit of ICOs is that they exclude third parties from the capital-raising system and establish direct ties between the business and customers. Moreover, the priorities of both sides are balanced.

ICO initial coin offering


The following are the 2 kinds of initial coin offerings:


Only a small number of participants may join in the cycle of private initial coin offerings. Typically, only approved investors (investment firms and high net wealth entities can join in private ICOs, and a corporation can opt to establish a minimum contribution level.


Public initial coin offerings are a type of crowdfunding that is aimed at the wider population. The public offering is a democratized type of investment, so virtually everyone can become a candidate. That being said, because of regulatory considerations, private ICOs have become a more attractive alternative compared to public offers. The growth of cryptocurrency and blockchain technology is contributing to pump up the prominence of ICOs. In 2017, more than $7 billion was collected from ICOs. The number almost doubled in 2018. The biggest ICO to date has been conducted by Telegram, an online messenger network operator. During a private ICO, the UK-registered firm earned more than $1.7 billion.


An initial coin offering is a complex procedure that involves an in-depth understanding of technology, banking, and policy. The core premise of ICOs is to exploit the open blockchain platform frameworks in capital-raising operations that will match the priorities of the different stakeholders. The following are the measures in the ICO:

  • Classification of investment goals:

Each ICO begins with the corporation’s purpose to collect money. The organization defines the goals for its fundraising plan and produces the appropriate company or initiative documents for prospective investors.

  • Generation of the token:

The next phase in the initial coin offering is to generate tokens. Tokens are embodiments of a blockchain commodity or usefulness. The tokens are exchangeable and negotiable. They cannot be mistaken with cryptocurrencies since tokens are only updates to established cryptocurrencies. Unlike shares, tokens typically do not have an ownership interest in a company. Instead, several of the tokens grant their owners a share in the good or service produced by the organization.

Tokens are produced using defined blockchain platforms. The method of generating tokens is relatively easy since a corporation is not expected to create the code from start like with the development of a modern cryptocurrency. Instead, current blockchain networks that operate existing cryptocurrencies such as Ethereum facilitate the generation of tokens with minimal code changes.

  • Campaign for Marketing:

Around the same time, a business is usually conducting a marketing strategy to draw new buyers. Remember that promotions are typically performed online to gain the largest coverage of investors. However, some big internet sites, such as Twitter and Google currently prohibit ICO ads.

  • Initial bid:

They are presented to investors after the formation of the tokens. The bid can be arranged in many stages. The organization may then use the profits from the ICO to introduce a new product or service, while buyers may plan to use the purchased tokens to profit from this product/service or to sit tight for the pricing of the tokens to be valued.


The initial coin offering is a new development in the field of banking and engineering. The implementation of ICOs has had a major effect on capital-raising systems in recent years. However, regulators around the globe have not been equipped for the implementation of a new fundraising paradigm of banking.

Strategies to the oversight of initial coin offerings vary greatly from country to country, for instance, ICOs are prohibited by the authorities of China and South Korea. Many countries in Europe, and even the United States and Canada, are collaborating on the creation of unique rules regulating the actions of ICOs. At the same time, recommendations for ICOs have already been released in a variety of nations, such as Australia, New Zealand, Hong Kong, and the United Arab Emirates (UAE).


In the IPO, the investor gets shareholdings in the company in return for his contribution. There are no assets per se in the situation of an ICO. Rather, businesses collecting funds via ICO have a blockchain counterpart to a share—a cryptocurrency coin. In most instances, buyers pay in a common current token—like bitcoin and other cryptocurrencies obtain a corresponding number of new tokens in return.

It’s worth remembering how simple it is for an organization to open an ICO to build tokens. There is a digital application that enables cryptocurrency tokens to be created in a couple of moments. Buyers should take this into consideration when contemplating the distinctions between shares and tokens of no underlying meaning or legal protections. ICO administrators create tokens under the conditions of the ICO, collect them, and then disperse them as per their schedule by distributing them to individual investors.

Early participants in an ICO activity are typically encouraged to purchase tokens expecting that the venture will work when it is released. If this occurs, the valuation of the tokens they bought before the ICO will increase above that of the rate offered during the ICO event, and they will make net profits. This is the key advantage of the ICO: the ability for very huge profits.

After all, ICOs have made multiple holders’ billionaires. E.g., there had been 435 active ICOs in 2017, each generating an estimate of $12.7 million. As a result, the overall amount collected for 2017 was $5.6 billion, with the 10 biggest ventures accounting for 25 percent of this combined amount. In comparison, the tokens bought in ICOs generated an estimate of 12.8 times in dollar terms on the invested amount.

When ICOs have moved to the frontline of the cryptocurrency and blockchain markets, they too have created obstacles, dangers, and unexpected possibilities. In the expectation of a swift and strong return on investment, several investors buy into ICOs. The most popular ICOs in the last few years are the root of this optimism, as they have also delivered enormous returns. That being said, this investor zeal can still drive people down a dangerous path.

Since they are essentially uncontrolled, the ICO initial coin offering is brimming with scams and fraudsters trying to hit on overly aggressive and barely educated investors. And since they are not controlled by financial regulators such as the SEC, assets that are missing due to theft or negligence can never be retrieved. The meteoric growth of ICOs in 2017 brought back responses from a variety of judicial and non-governmental bodies in early September 2017. ICOs have reportedly been outlawed by the People’s Bank of China, blasting them as being counter-productive to economic development and growth.

The People’s Bank of China suspended the use of tokens as currencies and restricted institutions from providing ICO-related services. As a consequence, bothBitcoin and Ethereum values have fallen, in what many believe to be a warning of further cryptocurrency enforcement to arrive. The prohibition also penalized previously completed deals. At the beginning of 2018, Facebook, Twitter, and Google were banning all ICO ads.

There are no assurances that the buyer will not be on the receiving end of the fraud by participating in ICOs. In order to help stop ICO fraud, investors must:

  • Making sure the project creators can easily recognize their priorities. Effective ICOs generally have plain, readable white papers with simple, straightforward priorities.
  • Get to know the creators. Venture capitalists should aim for 100% accountability on the part of an ICO organization.
  • Seek for the applicable rules and regulations laid down in the ICO. Since outside authorities do not usually regulate this region, it is up to a participant to ensure that every ICO is valid.
  • Make sure ICO assets are deposited in a payment envelope. This is a wallet that needs several codes to be opened. This is a valuable defense against fraud, especially where an impartial third party owns one of the codes.


The important thing is that just as ICO tokens contribute to the Bitcoin family, they are handled a little uniquely in contrast to listing, selling, and extracting from platforms. If you’re used to exchanging cryptos, you might need to calm down and understand how tokens operate first; they’re not that different, but any minor change is all you might need to create an expensive error. We hope this guide will help you to understand ICO initial coin offering from start to finish and support you to launch a successful initial coin offering trade or fundraising activity. If you need any more understanding, why not check out our beginners guide to cryptocurrency.