The London Lions Partner With BitPay – The World’s Largest Provider Of Bitcoin And Cryptocurrency Payment Services




The first-ever partnership between BitPay and a UK basketball team will bring 100 different crypto wallets to fans of the country’s leading basketball club

As part of the agreement, both partners will aim to increase community awareness around crypto, whilst advancing financial literacy as part of the sporting experience

The UK’s premier basketball team, the London Lions, has partnered with BitPay – the world’s largest provider of Bitcoin and cryptocurrency payment services. The partnership – which represents the first-ever agreement between BitPay and a UK basketball team – will enable fans to transact with the club using more than 100 different crypto wallets and exchanges including Coinbase, Exodus Wallet and Trust Wallet.

With basketball serving as the second most popular sport in the UK behind football among young people, the team continues to garner mass popularity, selling out the London’s CopperBox Arena for last month’s visit from Paris, with an additional 4000 fans attending their recent game with Israeli side Hapoel Tel Aviv in the EuroCup.

Prioritising the fan community, BitPay will work with the club as part of a long-term commitment to increase financial literacy and general awareness around cryptocurrency and effective money management. Through a community led programme of knowledge sharing and practical experience, the Lions and BitPay hope to equip fans with the skills, understanding and confidence needed to manage finances and transactions in a future-facing, secure manner. This is amidst a climate in which a staggering 81% of young people feel anxious about money and 72% want to learn more about personal finances.

Speaking on the importance of the partnership, Jonathan Lutzky, Operating Partner of 777 Partners, said:

“We stand strongly behind the belief that sport is a vehicle for social impact in society, with money management and future facing financial literacy being some of the most important pillars. As a result, we’re really excited to see this landmark relationship evolve, enabling fans to transact with the club in a new way whilst also increasing awareness around cryptocurrency.”

Merrick Theobald, Vice President of Marketing at BitPay, added:

“The London Lions realize the potential for crypto to transform the UK professional sports industry, making payments faster, more secure, and less expensive on a global scale. Our goal at BitPay is to make accepting crypto a seamless process and increase adoption as we believe crypto is the future of payments.”


Step 1: Information
Enter your contact information and shipping address.

Step 2: Shipping
Select your preferred delivery method.

Step 3: Payment
Select ‘BitPay – Pay with Crypto’ and then click the ‘Pay now’ button to begin the payment process via BitPay.

  • Select your preferred crypto wallet or exchange
  • Choose a cryptocurrency
  • Scan QR code or manually enter payment details into your wallet
  • Successfully processed invoices will show “Paid” after funds are transferred, and email confirmation will be sent.

BitPay supports leading coins including Bitcoin (BTC), Bitcoin Cash (BCH), ApeCoin (APE), Dogecoin (DOGE), Ethereum (ETH), Litecoin (LTC), Polygon (MATIC), Shiba Inu (SHIB), Wrapped Bitcoin (WBTC), XRP [outside United States], 5 USD-pegged stable coins (BUSD, DAI, GUSD, USDC, and USDP) and 1 EURO-pegged stable coin (EUROC).

Through our partner, BitPay, we support more than 100 different crypto wallets and exchanges including BitPay, Coinbase, Exodus Wallet, Ledger Wallet, Trust Wallet, Electrum Wallet, Blockchain Wallet, Metamask,, BRD Wallet and more.

BitPay is the world’s largest provider of bitcoin and cryptocurrency payment services. Founded in 2011, while Bitcoin was still in its early stages, they set out to revolutionize the financial industry – making payments faster, more secure and less expensive globally. BitPay pioneered blockchain payment technology to transform how businesses and people send, receive and store money worldwide. A decade later, BitPay is still creating more tools and services for everyone to use in innovative ways.

The London Lions are the capital’s only professional basketball team and one of the UK’s premier clubs that also competes against Europe’s elite. Serving as testament to their success, this season the men’s team became the first British team to compete in the prestigious EuroCup since 2007. The women’s team have won every domestic competition since joining the Women’s British Basketball League in 2014, and even completed a domestic clean sweep last season. In addition to their success on the court, The Lions are dedicated to using sport as a vehicle for positive change in society.

About the author, Declan Yin

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