Floki Launches Four-Week Marketing Campaign at Dubai’s WAFI Mall
In a move to strengthen its brand presence, Floki has announced a four-week advertising campaign at Dubai’s renowned WAFI Mall. Starting November 8 and running through December 5, the campaign will feature Floki’s branding on 18 strategically positioned digital screens across the mall, ensuring high visibility to the thousands of shoppers who visit each day.
WAFI Mall, one of Dubai’s oldest and most iconic retail destinations, sees an average foot traffic of around 19,500 daily visitors. The 2.5-million-square-foot complex is home to over 300 stores, blending international brands and unique local boutiques within its Egyptian-themed architecture, complete with sphinx statues, pharaoh sculptures, and stained-glass pyramids. Known for its cultural events and immersive atmosphere, WAFI Mall provides a setting that draws both local and international visitors, offering an ideal platform for Floki to reach a diverse audience.
The campaign’s 18 digital screens are located in high-traffic areas within the mall, including entrances and main walkways, amplifying Floki’s visibility to ensure that nearly every visitor encounters the brand.
This campaign is part of Floki’s broader strategy to establish a prominent footprint in Dubai as it continues its mission to become one of the world’s leading cryptocurrencies.
