How Is Opening Doors to European Markets



0 comments (known as Jingdong in Europe) is one of the leaders in China’s e-commerce industry, and is expanding its presence worldwide.

Using its extensive knowledge of logistics, technology, and e-commerce,’s goal is to establish new standards for supply chain excellence in Europe. is focussing on the four areas in European markets:

  1. Expanding the warehouse network.
  2. Supporting brands with automated warehouse solutions.
  3. Improving delivery services through strategic partnerships.
  4. Helping European Brands access the Chinese market.

1. Expanding The Warehouse Network

JD Property operates a logistics distribution center in Milton Keynes.  JD Property has acquired a further  11 warehouses across the UK and Europe. manages around 90 bonded, international, and direct mail warehouses worldwide. The company has also established sea, air, and land transport solutions.

Expanding the warehouse network to cover most of Europe, JD Logistics (’s logistics division) is building more warehouses in:

  • UK
  • France
  • Germany
  • Spain
  • Poland
  • The Netherlands.

2. Empowering Brands With Automated Warehouse Solutions

JD Logistics supports European retailers by providing them with next-generation logistics technology.  In’s Venlo distribution Center in the Netherlands, the company uses state-of-the-art automation technologies including:

  • Robotic arms.
  • Automated Guided Vehicles (AGVs).
  • Sophisticated logistics management systems.’s advanced logistics solutions have allowed many European brands to improve their operational efficiency and importantly reduce operational costs.

3. Improving Delivery Services Through Strategic Partnerships

JD Logistics recently announced a new partnership with Geopost. Based in France, Geopost is the largest international parcel delivery network in Europe.

The Geopost partnership has enabled to carry out efficient  local deliveries from its international warehouses. One-day delivery is now possible in European countries including  France, Germany, the UK, the Netherlands, Spain, and Poland.’s comprehensive delivery solutions include:

  • Door-to-door service.
  • Responsive customer support.
  • Real-time digital tracking.
  • Convenient global returns.

These services minimize operational costs for European businesses and improve average delivery speed to one to two days.

4. Access to the Chinese Market

JD Retail has become one of the most reliable channels for brands in Europe to access the Chinese market. Many European brands have partnered with to enter the China market. launched its “National Pavilion” initiative in 2014 and it is an excellent mechanism for introducing international products and cultural to Chinese consumers.

Today, hosts more than 100 national and regional pavilions, with more than 5,100 products. Each year, the online stores attract more than 1.5 billion views from over 10 million active users.

More than 20 European countries in Europe are on the platform, including:

  • The Czech Republic.
  • Denmark.
  • Finland.
  • France.
  • Georgia.
  • Germany.
  • Italy.
  • Portugal.
  • Romania.
  • Serbia.
  • Spain.
  • UK

The “35711 Vision:” The Future of Richard Liu’s celebrated its 20th anniversary in June 2023. Sandy Xu, the CEO of, announced the company’s “35711 Vision” at the anniversary event.

As part of the ambitious plans, is preparing to extend its supply chain services globally. The company intends to build logistics infrastructure in economies that make up 80% of the world’s economic output.

Read more JD Worldwide news.

About (a.k.a. Jingdong), also known as Jingdong, is technology and service enterprise with supply chain at its core. Founded by Richard Qiangdong Liu, is a renowned leader in China’s e-commerce industry and the company has expanded across retail, technology, logistics, healthcare, insurance, property development, industrials, private label, and international business. Ranking 46 on the Fortune Global 500, is China’s largest retailer by revenue. serves nearly 600 million customers and has set the standard for e-commerce through its commitment to quality, authenticity, and competitive pricing. The company operates the largest logistics infrastructure of any e-commerce company in China, pioneering a standard experience of same- and next-day delivery. also promotes productivity and innovation across a range of industries by offering its cutting-edge technology and infrastructure to partners, brands, and diverse sectors.

About the author, Declan Yin

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