Pledger – shopping meets purpose




Pledger social impact App launches in Shopify, enabling 1000s of UK retailers to boost their impact. 

                          It is not surprising that Gen Z and Millennial consumers deeply care about the values and impact of the brands that they shop with. The state of our Planet and increasing needs in marginalised communities speak volumes. Retail giants like Amazon and eBay along with many other prominent companies have already introduced giving back into their shopping journeys. And now a new social impact platform – Pledger –  emerges to enable retailers in the UK to make a meaningful difference by aligning with impact organisations via a simple Shopify App.  

With Pledger retailers can partner with some of the UK’s most loved causes, including Crisis, Action Mental Health, The Black Curriculum, Just One Tree and many others. The team is there to support partners every step of the way and to ensure that the collaborations are a great authentic match. 

Pledger went live in the quiet hecticness of London lockdown. The Founding team, Liam Houlahan and Mariya Kupriyenko are both digital creators and product makers who have worked together on a number of other startups before creating Pledger. 
Mariya, the Co- Founder of Pledger, says: 

Brand values are more important to the younger generation of consumers than ever. We are excited about being a part of building a generous digital ecosystem and a simple yet powerful platform that truly enables retailers to make a difference. In our short time in the market we have already seen incredible response with 60 stores using the App already”.
As well as empowering retailers, Pledger helps for-good organisations to come up with innovative collaborations and adapt to a digital world that changes quickly. 

The Pledger team are planning to continue growing their curated community of causes, impact tracking and shopper engagement features.

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About the author, Sam Allcock

Sam has industry-leading expertise in online PR, social strategy, e-commerce and news websites.

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