Intellectual property protection is an industry with some serious age to it. Copyrights, trademarks, and patents aren’t exactly cutting-edge. They’ve been around for hundreds of years and contain layers of complexities requiring lawyers, paperwork, recurring fees. This is where Instant IP™ comes in.
It’s the blockchain-based, smart contract solution designed for brands, businesses, entrepreneurs, owners, and creators. Blockchain is a public digital ledger. Think of it as a distributed record everyone can see, but nobody can edit. Instant IP™ timestamps your idea, creating an immutable digital asset that proves your ownership and establishes a first to use and first to file event.
As you might know, blockchain and crypto aren’t the same thing. Blockchain serves as the “railroad” that crypto “runs” on. In the case of Instant IP, it’s the railroad this intellectual property solution runs on too.
The founder Kary Oberbrunner wanted a solution for IP Protection that’s faster, cheaper, and easier than traditional means. Besides serving as CEO of two companies, Igniting Souls and Instant IP, he also serves as the Berry Chair of Entrepreneurship at Cedarville University. Dr. Oberbrunner saw how his entrepreneurial students needed a friction-free IP protection solution. Start-ups don’t often have the time or money for patents. Rather, they’re just trying to get their ideas off the ground. They can’t afford to go slow because they need to quickly prove their value in the marketplace.
Instant IP has given companies like Ultra Lyte Running and RunGlubz the confidence they need to invest more time and intention in growth rather than IP protection. CEOs Aaron Perry and Cooper Peterson share their experience with the new technology on respective podcast interviews.
Peterson said, “New companies have limited time and money. Wise ones invest those precious resources in adding value to their customers, not emptying their bank accounts in order to protect their IP with a patent. This is why Instant IP for me is the perfect solution. It gave me the peace of mind to keep taking action without the huge expense of IP protection. As a result, I now have more confidence than I thought was possible.”
Oberbrunner’s new bestselling book—You Are an IP Company—has much to say on the topic of intellectual property. It reveals the what, the why, and the how of IP. For example, Taylor Swift isn’t a singer, songwriter, or entertainer. She’s an IP Company—filing over 300 trademarks (and counting), including The Tortured Poets Department, Swiftites, Tayplay, and even her cat’s names—Meredith and Olivia Swift. Taylor Swift doesn’t protect her IP because she’s a big star. She’s a big star because she protects her IP.
Play-Doh also takes its IP seriously, protecting the scent of its modeling compound with the proprietary description, “Sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.” Even The Coca-Cola Company knows its value is found in its trade secret, not the carbonated beverage it bottles.
Kary Oberbrunner, entrepreneur and inventor of Instant IP™, and Katherine Rubino, a Partner at Caldwell, the fastest-growing law firm in America for more than four years in a row, team up to offer a proven guide for identifying ideas and protecting them in the fastest, easiest, and most effective way possible.
Both seasoned experts in the field, these two co-authors know most entrepreneurs don’t think they have any intellectual property. The truth is, they just don’t know how to find it. The few who do, don’t know how to protect it. But unless they value their IP, clients, competitors, and collaborators won’t truly value them.
For previous generations, tangible assets held the most value. This means buildings, land, and supplies. Look no further than the S&P 500 index, which reflects the value of many of the largest companies in the United States. In 1975, 83 percent of assets were tangible. But times have changed. In 2020, only 10 percent of the assets were tangible. The other 90 percent were intangible, meaning intellectual property. Take an iPhone example. Ten percent of the value is in the parts and pieces. The other 90 percent of the value is in the IP that makes up the iPhone.
Get ready to discover:
Each book includes a special link to a free book-based course and a free IP credit so readers can start protecting their ideas with the new Instant IP app. This new bestseller is available worldwide as an eBook, audiobook, and print book.
Thanks to blockchain technology, entrepreneurs at all levels now have a practical solution for protecting their ideas. When time, money, and speed count more than ever, Instant IP is an invaluable tool that gives innovators the confidence they need to keep advancing.
