- On 8 October, the FCA will implement changes enabling UK retail investors to access crypto Exchange Traded Notes (ETNs).
- Stratiphy becomes the first wealth management platform to partner with global crypto exchange traded product (ETP) leader 21Shares, unlocking access to crypto ETNs for UK investors once the FCA changes take effect.
- 21Shares is the world’s largest issuer of physically backed crypto ETPs, with more than 50 products listed across Europe.
- Stratiphy users will be able to invest in crypto products or integrate them into existing investment strategies as demand for the asset class grows – €26 billion in crypto ETPs were traded on European exchanges last year.
Global exchange traded product issuer 21Shares has partnered with the personalised wealth management platform Stratiphy to open regulated access to cryptocurrencies and digital assets for UK investors following the upcoming FCA rule changes.
Through this collaboration, Stratiphy users will be able to invest directly in crypto Exchange Traded Notes (ETNs) and integrate these assets into their existing strategies on the app. This enables investors to manage crypto alongside their traditional fiat investments for greater personalisation and control over their portfolios.
By embracing crypto as an asset class, investors can diversify their holdings and pursue new opportunities. With the FCA expanding access to the growing cryptocurrency market for retail investors, Stratiphy customers will gain entry to what has historically been a lucrative investment option. For instance, the value of Bitcoin has risen by 88% over the last 12 months, while Ethereum has increased by 73% over the same period.
The crypto ETP market continues to grow rapidly, with €26 billion traded on European exchanges in 2024 – an increase of more than 300% on the previous year*. Research by Aviva Insurance has also revealed that over a quarter (27%) of UK adults would consider including cryptocurrency as part of their retirement plans, as digital investments become increasingly appealing**.
Stratiphy’s mission is to empower individuals to take charge of their investments, offering personalised and AI-driven strategies tailored to each investor’s goals and risk appetite.
21Shares currently provides the largest selection of physically backed crypto ETPs worldwide, with over 50 products listed in Europe and more than $11 billion in assets under management.
Daniel Gold, CEO and Founder of Stratiphy, said: “Investor demand for digital assets continues to soar as people increasingly look to diversify their portfolios and search for better long-term returns.
“Becoming 21Shares’ first UK partner ensures that we’re able to offer investors access to this asset class as soon as the FCA gives its approval for crypto ETNs. This is another key step in providing everyday investors with the tools needed to access the same institutional-grade investment options offered to professionals.
“Investors across Europe have been enjoying access to crypto within a regulated framework for years now, and the UK is finally catching-up. The crypto market presents many exciting investment opportunities, and 21Shares is the ideal partner as we share a common vision to open up the best opportunities to everyday investors.”
Russell Barlow, CEO of 21Shares, added: “With Stratiphy’s AI powered backtesting a key feature in their wealth management offering, we feel they are the perfect partner to help inform users about the potential and benefits of investing into digital assets.
“Cryptocurrency in particular will give UK investors the chance to diversify their portfolio into what is quickly becoming a very desirable asset class for investors across the globe.
“We look forward to working closely with Stratiphy to bring our world-leading offering of crypto to the UK.”
Stratiphy offers retail investors an AI-powered toolkit that supports back-testing and investment automation, mirroring the strategies used by professional investors. Users can run realistic simulations within seconds to see how their personal portfolio would have performed over the last decade, giving them valuable insights into long-term historic performance to improve decision-making and lower barriers to building their own portfolios.
Stratiphy’s subscription-based model makes wealth management more accessible by offering cost transparency and predictability for retail investors who might otherwise be excluded from personalised investment strategies designed to meet their individual goals.
Stratiphy received regulatory approval from the Financial Conduct Authority (FCA) in 2024.
